Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you
نویسندگان
چکیده
منابع مشابه
Doing unto future selves as you would do unto others: psychological distance and decision making.
Four experiments showed that the decisions people make for future selves and other people are similar to each other and different from their decisions for present selves. Experiments involved decisions to drink a disgusting liquid for scientific purposes (Experiment 1), tutor peers during exam week (Experiment 2), receive e-mails for charity (Experiment 3), and defer a lottery prize for a large...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2015
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2015.03.036